Livelihood of milk producers is linked to the availability of good livestock support services to them at an affordable price. There is big gap between the need and availability of quality services. Understanding the need of the hour, Maalav MPC ensures to make available the quality Input services at affordable prices at the farmers door step. Under this, the company has initiated breeding, nutrition and advisory services in their coverage villages.
Maalav MPC has identified local rural youths from the area, trained them and deployed them as Mobile AI Technicians (MAITs) to provide quality doorstep Artificial Insemination (AI) services in its operational area to improve the productivity of milch animals, reduced cost of production and maximize the return the farmers. The MAITs will provide these services following Standard Operating Procedures (SOPs).
To create awareness among members about importance of scientific breeding, nutrition and healthcare services offered by Maalav MPC, various extension activities such as Dairy Management Training, Calf rallies, Infertility Management Camps, distribution of extension material etc., were done at regular intervals.